

Endpoint security remains a cornerstone of any organization’s security policies. However, there is no “one-size-fits-all” solution. Users have to choose the product that is best fitted to satisfy their requirements. Matrices play a key role in the decision-making process by positioning the products based on their capabilities. Year-on-year comparisons are also useful to judge the depth and width of products’ capabilities. In simpler terms, it shows the innovation the vendor has put into their products. It also allows the vendors to see areas for improvement. Here, we will examine QKS Group’s Spark MatrixTM 2024 and 2025 [NB1] for the Unified Endpoint Management.”
The winners take it all
The following table includes the leaders, the stay-ons, some companies that have lost the leader status, and some aspirants that have broken into the strong contender quadrant.
Vendor | In 2024 | In 2025 | Likely reason |
Omnissa | Leader | Leader | Maintaining the highest customer impact and tech excellence. |
HCL Software | Leader | Leader | Extensive cross-platform support and modular architecture to integrate with various systems |
Samsung | Leader | Leader | Consistent performance |
Ivanti | Leader | Leader | Increased innovation and technology delivery capabilities |
Jamf | Leader | Leader | Strong technical capabilities |
Raynet | Leader | Leader | Maintaining and improving capabilities |
Tanium | Strong Contender | Leader | Increased innovation driving major leap |
Hexnode | Aspirant | Leader | Massive improvement of technical capabilities |
Sophos | Leader | Leader | Stable, consistent performance |
Microsoft | Leader | Strong Contender | Likely stagnating tech excellence |
ManageEngine | Leader | Strong Contender | Need to improve customer impact and innovation. |
BlackBerry | Leader | Strong Contender | Issues with login and search results |
SOTI | Leader | Strong Contender | Need to improve customer impact and tech excellence. |
Matrix42 | Leader | Strong Contender | Need to improve customer impact and tech excellence. |
IBM | Strong Contender | Strong Contender | Improved customer impact |
Citrix | Strong Contender | Strong Contender | Need to add more differentiators when compared to UEM-first platforms |
OpenText | Strong Contender | Strong Contender | Maintains presence |
42Gears | Leader | Leader (upwards) | Wide range of support, including rugged devices |
Codeproof | Aspirant | Strong Contender | Need to add more depth and customization options |
Baramundi | Aspirant | Aspirant | Need to enhance mobile device management capabilities |
Speaking about Microsoft, Ayush Patidar, analyst, QKS Group informed, “Microsoft’s transition from a leader to a contender in 2025 shows the need to evolve its UEM suite beyond device compliance and policy enforcement. While Intune continues to dominate in adoption, its modular growth around DEX, automation, and third-party extensibility has not kept pace with market expectations for unified, AI-augmented endpoint management.”
During the same time, Tanium has managed to drastically improve its rating. Patidar lists out the likely reasons. “Tanium was able to break through because of its deep convergence of endpoint security and management. Tanium has also bridged the traditional divide between IT operations and security by operationalizing real-time visibility, zero-trust enforcement, and scalable automation within a single platform, thus offering users true unified endpoint control,” he informed.
New players on the upwards
The following companies are new entrants.
Vendor | 2025 position | Likely reason |
Scalefusion | Leader | Strong capabilities |
Syxsense | Leader | Strong capabilities |
JumpCloud | Strong Contender | Stronger hybrid environment abilities |
Patidar explains that both Scalefusion and Syxsense were able to surge to the top because of their unique capabilities. “Syxsense unified vulnerability, patch, and asset control with AI workflows, while Scalefusion’s rise was owing to its intuitive platform, multi-device versatility, and strong TCO for hybrid workforces,” he informed.
The loser does not have to fall
Of course, these results do not mean it is all doom and gloom for those who have either stayed put or backslid. The matrix clearly shows that companies that have upped their innovation game, such as Tanium and Syxsense, have shown massive progress. The rest include some giants. They just need to put more into innovation to take back their throne.
The game is on again
The comparison makes one thing painfully clear: standing still is not an option. Like any market, leaders need to stay in the game on mode or get sidelined by newer players whose products offer better UI, sharper tech, and faster task execution. In simpler terms, those who have managed to grab higher rankings need to innovate to stay ahead, and those who have slipped or stayed put, they need to take immediate action to address their shortcomings and power ahead. In even simpler terms, perform or perish.